Define the Exit. Now. It Matters.

Founders think product. Investors think returns.
Strategics think commercial viability.

See your company the way acquirers will — before they do.

Can you define the exit?

The 7 Domains of Commercial Quotient evaluate value, risk, and exit potential.

The Commercial Quotient™ framework

“The game is Commercial Viability.
Product Viability buys you a seat.
Market Viability decides who wins.”

— James Sargent, Managing Partner, RQR Advisors

Don’t Get Lost in the Maze

Brilliant technology. Clear clinical need.
Obvious market opportunity.

So why does so much innovation in med tech
struggle to achieve successful exits?

Too often, decisions are made by navigating
by technical milestones
instead of commercial viability.

RQR Advisors —
Evaluating Commercial Viability and
Defining the Exit for Med Tech Innovation

⤷ Understanding Commercial Viability